Michael Campbell

Michael Campbell

Co-Founder CCO at DemandWerks
New York, United States

My Latest Work



Michael J. Campbell helped developed and led many of the world's most successful traditional and digital brand connection efforts. Michael was Chief Creative Officer of JWT; Founding Partner, Chief Creative Officer and Managing Director of Atmosphere/BBDO Digital Branding; Executive Creative Director, EVP and member of the New York Board of Directors of BBDO; Founding Partner of Rockefeller Group. He has created and overseen integrated campaigns for Apple, Dominos Pizza, DTC/De Beers, Duracell, FedEx, FilmDistrict, Frito-Lay, Guggenheim Partners, HBO, Merrill Lynch, NYSE, Novell, Pepsi, Visa, Smirnoff, Sony Pictures, Texaco, Unilever and US Navy. He has been the recipient of every major industry creative award, including the Emmy, Clios, Addys, Andy's, Gold Lions, One Show and Art Directors Gold honors. 


Co-Founder/Chief Creative Officer
November 2013 - Present (4 years)
DemandWerks is a highly experienced consulting firm. We show clients how to create demand while reducing risk for investors. To drive long-term value, demand creation is the target every successful business needs to hit. The needs of your consumers and customers are at the core of your business and of our practice.
Founder/Chief Creative Officer
New Think Creative
September 2011 - November 2013 (2 years 2 months)
New Think Creative's senior partners use their unique combination of clever, standout creativity and keen business acumen to develop game-changing initiatives that get noticed, motivate consumers and drive sales. Small and nimble, New Think Creative works best when it forms a meaningful partnership with a client and together produces solutions that define and build the brand and business.
Co-Founder/Chief Creative Officer
Rockefeller Consulting/Insight Capitalists
March 2004 - May 2011 (7 years 2 months)
Co-founder. Rockefeller Consulting/Insight Capitalists (RC/IC) is committed to providing world-class business services to a wide array of enterprises via our proprietary Enterprise DNA (eDNA) Alignment Model™. The central premise of eDNA is that high performing companies - regardless of size or industry - have a high degree of alignment across the stakeholder groups and enterprise units who participate in the creation and delivery of the promise of that company’s value proposition.

RC/IC integrates leading-edge technologies and proven business practices to help companies identify areas of misalignment and to provide insights, tools and leadership in the remediation of identified challenges.
Chief Creative Officer
Dublin, Ireland
January 2001 - January 2004 (3 years)
Chief Creative Officer of J. Walter Thompson. Under Mike’s leadership, J. Walter Thompson’s flagship New York office was widely recognized for its creative success, receiving an award from Adweek as the “Eastern Agency of the Year” within a year of his arrival. He managed 125-person creative department and the print and television production groups.

During his three year tenure as Chief Creative Officer, J. Walter Thompson and its clients received broad recognition for excellence, including three Cannes Lions. USA Today ranked two of the campaigns developed by Mike and his team – for Lipton Iced Tea and Trident Gum – in their top 10Super Bowl Ad Meter. New accounts for J. Walter Thompson with Domino’s Pizza, Novell, Celebrex, Unilever, and others were secured during this time.
Executive Creative Director, EVP/Member of Board of Directors BBDO New York
BBDO Worldwide
June 1986 - January 2001 (14 years 7 months)
Mike held positions of increasing responsibility at BBDO, where he created and oversaw compelling and famous advertising campaigns for Apple, FedEx, HBO, Pepsi, Pizza Hut, Visa, Texaco, Frito-Lay, Duracell, The New York Stock Exchange and US Navy. He was named a Senior Creative Director in 1994 and was elected to the BBDO New York Board of Directors in 1998.

Among Mike’s many award winning-campaigns are the “Golden Package” spot for FedEx and the celebrated “Donald and Ivana” Stuffed Crust Pizza campaign for Pizza Hut. His portfolio of Super Bowl spots includes the memorable “Mario Cuomo and Ann Richards” commercial for Doritos and “Apology” commercial for FedEx, during which color bars ran across the screen feigning a “lost videotape” of the commercial. Mike’s “Laundromat” spot for Doritos launched Ally Landry into stardom, made her a household name, and was voted one of the “Ten Best Super Bowl Commercials Ever” by USA TODAY.
Chief Creative Officer/Managing Director
###Intermedia Communications, Inc.
Marengo, United States
January 1999 - January 2000 (1 year)
In 1999, Mike added to his digital credentials by becoming a Founding Partner in Atmosphere, BBDO's integrated, full-service digital branding agency. He served as its Chief Creative Officer and Managing Director, returning to BBDO in 2000 with the title of Executive Vice President.


School of Visual Arts

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