Sven Fleck
Frankfurt am Main, Germany
TitleBooked too early. Happy too early.
Campaign Booked too early. Happy too early.
Advertiser Yes Touristik
Brand Yes Touristik
PostedDecember 1999
Product Yes Touristik
Business Sector Travel Agencies, Tour Operators
Tagline Booked too early. Happy too early.
Story The commercial shows all the problems you can have at your holiday destination by virtue of having booked too early. Last Minute at Yes Touristik gives you the freedom and confidence of booking a location that right at that time and has the best holiday conditions.
The images show a series of disasters at typical holiday venues - obviously exaggerated for dramatic effect: storm, earthquake, riot. All accompanied by an innocent holiday tune.
The closing line then states the obvious: you booked too early, and you got excited too early. It’s wise too book last minute with Yes Touristik where and when the situation is perfect.
Media Type Television
Market Germany
Creative Director
Associate Creative Director
Art Director
Agency Producer
Production Company

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