| Title | The Skin Trade |
| Brief | In Argentina, more than 50 % of children and teenagers live in poverty, concerned about the lack of clothing, while the other 50% of children spend average US$1,000,000 on Skins for their games per month.We just had to cross the real world with the virtual one.Thus was born "The Skin Trade", an action that took place in the most important gamer event of LATAM: The Final of the League of Legends. In which we asked attendees for a very simple exchange:Donate clothes you no longer wear in the real world, in exchange for clothing (skins) for your online character. |
| Agency | Wunderman Buenos Aires |
| Campaign | The Skin Trade |
| Advertiser | Flow/Fundación Manos Abiertas |
| Brand | Flow/Fundación Manos Abiertas |
| Posted | December 2020 |
| Business Sector | Culture, Leisure & Sport |
| Story | In Argentina, more than 50 % of children and teenagers live in poverty, concerned about the lack of clothing, while the other 50% of children spend average US$1,000,000 on Skins for their games per month. We just had to cross the real world with the virtual one. Thus was born "The Skin Trade", an action that took place in the most important gamer event of LATAM: The Final of the League of Legends. In which we asked attendees for a very simple exchange: Donate clothes you no longer wear in the real world, in exchange for clothing (skins) for your online character. |
| Media Type | Digital |
| Regional Chief Creative Officer | Sebastian Tarazaga |
| Regional Chief Creative Officer | Daniel Minaker |
| Chief Creative Officer | Sebastian Castañeda |
| Chief Creative Officer | Natalia Benincasa |
| Creative Director | Fernando Rossini |
| Copywriter | Juan-Pablo Santoro |
| Art Director | Luciano Groba |
| Creative Operations Manager | Paula Akel |
| Account Supervisor | Andrés Bouquet |
| Account Executive | Pedro Bueno |
| Account Planner | Mariel Fucci |
| Account Planner | Sabrina Llonto. |
| Agency TV Producer | Josefina Espil |
| Agency Producer | Belen Solimano |
| Agency Producer | Julia Lagos |
| Chief Executive Officer (CEO) | Vanina Rudaeff |
| Editor | Leandro Ramirez |
| Music Band | Violeta Music |
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