| Title | Pierre / Virgin (subtitled) |
| Title (original language) | Pierre / La Vierge (ST) |
| Agency | DDB Paris |
| Campaign | In French - MTV |
| Advertiser | MTV |
| Brand | MTV |
| Date of First Broadcast/Publication | 2006 / 1 |
| Business Sector | TV/Radio Programs & Stations |
| Tagline | In French |
| Tagline (original language) | En français |
| Story | An American boy attempts to read, for the first time it would seem, a press release in French. This press release announces that all the channels programmes are now en français. |
| Story (original language) | Un Américain, face à la caméra, lit un communiqué, écrit en français, dont elle ne comprend pas le sens: "les programmes de MTV sont maintenant en français". |
| Media Type | Web Film |
| Length | |
| Market | France |
| Creative Director | Sylvain Thirache |
| Creative Director | Alexander Kalchev |
| Art Director | Sébastien Pierre |
| Copywriter | Jérôme Langlade |
| Director | Hugues Martin |
| Advertising Manager | Thierry Cammas |
| Advertising Manager | Nicolas Besnier |
| Account Executive | Bertrand Janny |
| Strategic Planner | Sébastien Genty |
| Agency Producer | Agathe Michaux-Terrier |
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