Estelle Reale

Estelle Reale

Director of Marketing, EMEA at SUBLIME SKINZ
Paris, France

Summary

ESC Amiens. Worked as Communication Manager in Computing sector. Collaborated notably on products launches for Apple and Microsoft. Then was Manager of Communication Services for Tekelec Europe ( 1st electronic components distributor in Europe)

- Marketing and communications expertise in Programmatic Media, Digital and Technology industries with demonstrable success in delivering B2B Marketing strategies
- Strong experience working in cross cultural environments for multinational and start-up companies
- Experience in managing teams to deliver full marketing mix, with focus on product marketing, partnerships and brand strategy across EMEA

Positions

Owner
Les Foins
May 2016 - Present (1 year 6 months)
Les Foins creates, manufactures and distributes generally artisanal or semi-artisanal furniture and unique objects, with a preference for raw materials and simple shapes in search of discrete elegance. For more information: www.lesfoins.com
Director of Marketing, EMEA
SUBLIME SKINZ
January 2016 - Present (1 year 10 months)
Sublime Skinz is a leading ad tech company specialising in the distribution and optimisation of skin-based advertising. It is the first platform of its kind to provide skin-based advertising, working with advertisers, publishers, media agencies, trading desks, and ad networks to drive efficient campaigns at scale.

Sublime Skinz provides actionable statistics and transparent insights in real time, allowing brands to capitalise on the most impactful format with the greatest coverage across multiple websites. Sublime Skinz works with a clear objective to maximise revenues and optimise return on ad investments.
VP, Marketing, EMEA
Xaxis
January 2014 - December 2015 (1 year 11 months)
-Defining and executing the Marketing strategy across EMEA (21 markets)
- Working closely with EMEA Product team to launch innovative video advertising product providing TV and digital ad campaign alignment
-Launched Xaxis Middle East and Africa business hub in Dubai through a strong PR and events program
-Working with UK Product team to successfully launch the UK 1st programmatic platform for digital audio ads in partnership with DAX/Global Radio
-Set up EMEA inbound Marketing program to identify and generate leads (Hubspot)
VP, Marketing & Communications, Global
24/7 Media Inc.
May 2012 - December 2013 (1 year 7 months)
-Defining and developing the marketing strategy to position 24/7 Media in the new programmatic space, alongside developing monetisation solutions for online publishers
-Planning strategic sales and corporate marketing plans for regional markets to generate leads with full budget responsibility
-Developed world-class sales material, in multiple languages and formats (digital, printed, video)
Director of Marketing, Europe
Madrid, Spain
March 2003 - December 2012 (9 years 9 months)
Leading the Marketing of a major ad serving platform and ad network covering 6 key European markets
-Coordinating with US headquarters and senior team to ensure positioning and messaging integrated across EU marketplace
-Managed local Marketing teams and PR agencies, building media relations and PR program
-B2B advertising campaigns and delivered successful SEM & SEO campaigns
-Responsible for European events, including own-hosted conferences, roadshows and industry exhibitions, securing speaking slots for senior management
-Led project management of all European websites for the company
-Created email marketing campaigns for individual markets in local languages
Director of Marketing Communications, France
London, United Kingdom
2000 - 2003 (3 years)
Online ad tech solution with premium media sales house
-Created company positioning, collateral and roadshows to successfully launch new ad serving technology for advertisers and agencies
-In first year alone, increased company’s brand recognition by 15% in French marketplace following a brand impact study
-Competitive analysis, alongside research into industry trends and operating metrics
-Developed case studies and testimonials with key clients and partners to promote brand & solutions
Marketing Manager
Tekelec Europe
1998 - 2000 (2 years)
Global provider and distributor of electronic components, products and services.
-Built the marketing department. Recruited and managed a team of four, handling over 25 individual marketing tasks per month
-Designed and negotiated marketing plans with key vendors to create B2B marketing program for resellers (including Siemens, Microsoft, Alcatel)
-Worked closely with partner Microsoft to define and build exclusive B2B strategy for one of its leading electrical component departments (OME Department)
-Defined content and designed collateral for sales. Including mail outs, email campaigns, web site promotion to effectively boost distributor sales
-Organised ‘Reseller Days’ events and arranged for partners to sponsor
Marketing Manager
Tech Data
1995 - 1998 (3 years)
Promoted to Manager within first year for this international wholesale I.T. distributor.
-Negotiation with key clients (Apple, Microsoft, HP) for their B2B Marketing programs
-Forecasting quarterly sales objectives
-Developed media relations and all corporate communications including ad campaigns, internal and external communications
-Organised conferences and seminars
-Built the Tech Data Expo program from 1 to 4 conventions per year
Communication Director
Real Media France
Paris, France

Education

MSc Marketing and Business Management

Ecole supérieure de Commerce d'Amiens Picardie
1991 - 1994 (3 years)

Economics & Finance Courses

St Andrew's University, Scotland, UK
1993 (1 year)

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