Gabriel Vazquez Yebra
CCO at J. Walter Thompson
Mexico, Mexico
TitleAnti-Motion Sickness Bag
Agency
Campaign Anti-Motion Sickness Bag
Advertiser Prestige Brands International
Brand Dramamine
Date of First Broadcast/Publication
Business Sector OTC Medicines (Pain Relievers, Cold & Flu, ...)
Story Thousands of people travel every day. No matter if it's by bus, airplane or boat, a large percentage of them suffer motion-sickness, making it an awful journey.In order to take advantage of this moment, and to share that Dramamine is the fastest and most effective solution against motion-sickness we created the Anti Motion-Sickness Bag. 
Media Type Case Study
Length
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