Orange Rockcorps - "Hip Hop"

Publicis Conseil

Publicis Conseil Paris, France

Awards

11004

This ad is part of the ACT Responsible Collection

Brand: Orange Rockcorps
Country: France

Advertiser: Orange

Title	Hip Hop
Agency	Publicis Conseil
Campaign	Orange Rockcorps
Advertiser	Orange
Brand	Orange Rockcorps
Posted	December 2009
Business Sector	Corporate Communication
Tagline	Music makes a difference.
Story	Orange is the main sponsor of a campaign aimed at the young: Orange RockCorps, a prestigious concert organised on 2nd October, 2009, where the only way to get a ticket was to volunteer 4 hours work in an organisation.
Philosophy	Orange RockCorps is an opportunity for people to change the things around them and to attend a unique concert in France. The concept is simple: individuals need to give just four hours of their time to an Orange RockCorps partner association project near their home. In exchange, they receive a ticket for the year's biggest concert on 2 October at Paris Zenith Venue. Tickets are not on sale for the event, nor can they be won in any competition.
Problem	Orange RockCorps is an opportunity for people to change the things around them and to attend a unique concert in France. The concept is simple: individuals need to give just four hours of their time to an Orange RockCorps partner association project near their home. In exchange, they receive a ticket for the year's biggest concert on 2 October at Paris Zenith Venue. Tickets are not on sale for the event, nor can they be won in any competition.
Media Type	Television
Market	France
More Information	www.orangerockcorps.fr
Production Company	Soixante Quinze 75
Director	Vincent Lobelle
Producer	Emmanuel Guiraud
Director of Photography (DOP)	Glynn Speeckaert
Editor	Cyril Nakache
Editor	Stéphane Couturier
Music Composer	Eric Cervera
SFX Images	Mikros Image
Sound Producer	Boris Nicou
Sound Producer	Eric Cervera
Sound Production	WAM
Post Production	Jeanne Raibaut
Executive Creative Director	Olivier Altmann
Copywriter	Mathieu Degryse
Copywriter	Olivier Dermaux
Art Director	Yves-Eric Deboey
Art Director	Mathieu Vinciguerra
Strategic Planner	Valérie Henaff
Account Director	Marie Wallet
Account Manager	Céline Veyrard
Advertising Manager	Alice Holzman
Advertising Manager	Nicolas Guiramand
Advertising Manager	Isabelle Quinlan
Advertising Manager	François Baroin
Advertising Manager	Véronica Hardouin
Advertising Manager	Esther Gordon