| Title | Slackers |
| Agency | J. Walter Thompson New York |
| Campaign | Slackers |
| Advertiser | Kellogg's |
| Brand | Kellogg's |
| Posted | March 2001 |
| Product | Raisin Bran Crunch |
| Business Sector | Breakfast Cereals |
| Tagline | Breakfast is back. |
| Media Type | Television |
| Length | |
| Market | United States |
| Editing Company | MacKenzie Cutler |
| Production Company | Backyard |
| Production Company | Stiefel & Company |
| Music | Amber Music |
| Sound Design Company | Amber Music |
| Account Executive | Stuart McLean |
| Creative Director | Alan Platt |
| Art Director | Thomas Hayo |
| Copywriter | Ronald Wohlman |
| Producer | Jill Rothman |
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