Led a team of world-class designers, creative technologists, strategists and marketing specialists across EMEA.
Created and presented Apple thought leadership presentations for C-level client meetings, articulating Apple's vision on innovation in the marketing and advertising space.
Developed client strategies, big ideas, and market relevant leadership perspectives for major brand partnerships with Apple. Often liaising across disciplines with iTunes, WWDR and Enterprise.
Managed the creative & strategic side of brand partnerships, most notably Unilever, who ran multiple brand campaigns within EMEA. Grew key strategic relationships with brands, holding companies and agencies (both creative and media), across the EMEA region, and consulted on best practices for advertising on Apple's platform.