Brian Beletic
Director at Smuggler
Shanghai, China
Campaign Mini Countryman: Getaway - BMW
Advertiser BMW
Brand MINI Countryman
Date of First Broadcast/Publication
Tagline Mini Countryman Getaway
Story Getting from A to B in the new MINI Countryman is where the true adventure lies. In this film, we demonstrate the versatility of the Countryman by showing every way you can get to B, all at once. The MINI splits from 1 to 2 to 5 to 100 and eventually it reaches its destination on the back of a ferry with a lot of small stories along the way.
Problem Show the versatility and flexability of the MINI Countryman due to its appearance and functionality. Stay true to MINI Soul. Convey the values MINI stands for: design, agility, customization and a special way of life.
Media Type Television
Creative Director
Creative Director
Advertising Manager
Advertising Manager
Creative Team
Creative Team
Creative Team
Creative Team
Agency Producer
Account Supervisor
Account Executive
Production Company
Special Effects / VFX
Audio Post Production

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