Jon Lavin

Jon Lavin

Executive Creative Director at McCann Worldgroup, Madrid
Madrid, Spain

About me

Jon Lavín studied Advertising & PR and a received a PhD in Realistic Film in the University of the Basque Country.

He has worked as copywriter at Ogilvy Madrid, as Creative Director at Contrapunto BBDO and DDB, as Executive Creative Director, Founder & Partner at Villar-Rosàs Madrid, as Global Creative Director at The Cyranos and is now ECD at McCann. He also founded The Appiness Collective.

He has won more than 200 Top Level Awards (more than 20 Cannes Lions Awards among them) for clients such as Nike, Coca-Cola, Canal+, Smart, Burger King, Amnesty International, Campofrío, and Ikea.

He was chosen as one of the “Most valued young creatives from Spain” by The Journal of Advertising, selected as one of “The leaders of the future” by Capital magazine and rated in 2016 as one of “The ideal creative directors in Spain”, according to a survey of marketing directors, published by The Advertiser.

He has been member of the jury on El Sol Iberoamerican Festival, El Ojo de Iberoamérica, JCDecaux, Cinespot, Caribbean Festival, Young Lions (Spanish edition), CdeC (Spanish Creative Club), New York Festival, FIAP… and Clio 2018.

He has a published book: “El amor también sirve para calzar al mesa” / "Love can also fix the table" (Blur Editions).


Executive Creative Director
Madrid, Spain
November 2012 - Present (8 years 7 months)
CLIENTS: Campofrío (meats), Coca-Cola, Fanta, Acciona (renewable energy), Movistar (telecoms), Repsol (oil & gas), Ikea…
Global Creative Director
Barcelona, Spain
August 2012 - November 2012 (3 months)
With Leandro Raposo and Pablo Colonnese.CLIENTS: International projects for clients such as Coca-Cola, etc.
Executive Creative Director & Partner at Villar-Rosàs Madrid
Madrid, Spain
January 2011 - August 2012 (1 year 7 months)
As founder and leader of Villar-Rosàs Madrid, my work was to create the team (creatives, accounts, etc. ) in addition to leading all strategic and creative work of the agency.CLIENTS: Nike, Pepsico (KAS soft drinks), Veri Water, La Gula del Norte (fish), Estrella de Levante (lager)...
Creative Director
McCann Erickson
January 2009 - January 2011 (2 years)
Partnered with Pablo Colonnese, McCann's Executive Creative DirectorCLIENTS: Coca-Cola, Fanta, Movistar, Repsol, Estudiantes (Madrid basketball team), Campofrío...
Creative Director
Madrid, Spain
2008 - 2009 (1 year)

CLIENTS: Mercedes Benz, Dodge, Save the Children, Groupama (insurance), Banco Gallego (bank), Canal de Isabel II (Madrid water supplier)...

Leading 12 creatives.
Creative Director
Madrid, Spain
2007 - 2008 (1 year)
CLIENTS: Telefónica, Osborne (distilery), Hasbro (toys)...

Succesfull Pitches: Telefónica, Vanity Fair (fashion magazine), Seagram´s Gin...
Creative Director
Madrid, Spain
2003 - 2007 (4 years)
CLIENTS: Digital+ (TV platform), Canal+, Chrysler, JC Decaux (outdoor advertiser), Smart, Mercedes Benz, Amnesty International, Save the Children, Madrid Metro, Groupama (insurance)...

Succesfull Pitches: Digital+ (client retained), Don Q (rum), Licor 43 (spirit), Showtime (Dubai TV channel), Jazztel (telecom)...

Leading 10 creatives.
Madrid, Spain
1999 - 2003 (4 years)
CLIENTS: Ford, Telefónica, Tierra de Hombres (charity), Valor chocolate...

Succesfull Pitches: Ford european campaign, Telefónica campaign, Valor chocolate...


Doctorado (PhD)

1998 - 1999 (1 year)

Licenciatura / Degree

1994 - 1998 (4 years)


1992 - 1994 (2 years)

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