Jon Lavin
Executive Creative Director at McCann Worldgroup, Madrid
Madrid, Spain
TitleSports Vs. Bullying (en)
Brief3 professional boxers dropped their own names and entered the ring with the names that many bullied children hear every day. They competed as “Fat Shit” Vélez, “Fucking Nerd” Rodríguez and “The Slag” Gutiérrez.Because no insult can hide the greatness we carry inside.
Agency
Campaign Sport vs Bullying
Advertiser Fundación Jero García
Brand Fundación Jero García
PostedFebruary 2019
Business Sector Institutional/Public Interest/Non-Profit Org.
Story Campaign against bullying
Media Type Web Film
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