|Agency||Leo Burnett London|
|Campaign||Kellogg's Rice Krispies- Day out|
|Date of First Broadcast/Publication|
|Business Sector||Breakfast Cereals|
|Philosophy||Kellogg’s Rice Krispies' new promotion campaign depicts the relationship between a young girl and her mother. Entitled ‘Days Out’, the heart-warming ad, created by Leo Burnett, shows the girl tirelessly wrapping up gifts for her mother. When the mother sees one is a box of Rice Krispies with a free voucher to Legoland, the girl breaks into laughter, and they share a beautiful moment together.|
|Media Type||Television & Cinema|
|Post Production||MPC LDN|
|Creative Director||Don Bowen|
|Executive Creative Director||Justin Tindall|
|Art Director||Steve Robertson|
|Art Director||Laurie Smith|
|Production Company||Bare Films|
|Assistant Agency Producer||Helen Hatfield|
|Sound Design Company||Mike Connaris|
|Music Arranger||Mike Connaris|
|Post Production||Dionne Archibald|
|Agency Producer||Katie Spong|
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