Sam Sneade
Managing Director at Speade
London, United Kingdom
TitleThe Big Uno
Campaign My Burger Promotion
Advertiser McDonald's
Brand McDonald's
Date of First Broadcast/Publication
Business Sector Restaurants & Fast Food
Story The documentary-style TV campaign interviews people that got close, but not close enough to being a ‘My Burger’ winner. With one couple having an identical flavour combination to the winner but forgetting to enter their burger, and another couple having an identical flavour combination, bar one or two ingredients. Each of the couples interviewed, one per week, feel robbed of not being one of the five ‘My Burger’ winners. 
Media Type Television
Audio Post Production
Production Company
Post Production
Art Director
Art Director
Creative Director
Creative Director
Executive Creative Director
Account Planner
Media Agency
Media Planner
Production Company Producer
Editing Company

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