Steve Johnson
Senior Vice President / Partner at Mars, Inc.
Chicago, United States
TitleOrganic Ad
Agency
Campaign Organic Ad
Advertiser Kerry Group PLC
Brand MasterTaste
PostedJuly 2007
Product Ingredients
Business Sector Food
Tagline Your success, our passion.
Story The goal of the advertising campaign was to position MasterTaste as a leader in the organic flavorings market.
Philosophy Ad Campaign
Problem Needed to introduce MasterTaste to the flavor and fragrance industry.
Media Type Print
Market United States
Copywriter
Art Director
Art Director
Account Director
Account Executive
Executive Creative Director

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