Title | Dads |
Agency | BETC Paris |
Campaign | Dads |
Advertiser | CANAL+ |
Brand | myCANAL |
Posted | November 2016 |
Business Sector | TV/Radio Programs & Stations |
Story | We see fathers filming their kids on their mobile phones during special occasions: the cello recital; the wedding; the sports event. “To be a father,” the narrator intones, “is to be this presence, this force, this comfort.” As kids ride their bikes for the first time, celebrate birthdays, or appear in their school play, dad is always there with his ubiquitous mobile device. But when we see his screen from another angle, we realise he’s been watching the big match all along. Canal+ To Go has the best championships, the best teams, the best games. And the worst fathers. |
Media Type | Television |
Creative Director | Stéphane Xiberras |
Creative Director | Eric Astorgue |
Creative Director | Royer Jean-Christophe |
Production Company | HENRY |
Director | Martin Werner |
Production Company Producer | JEAN OZANNAT |
Agency Producer | Isabelle Ménard |
Account Manager | Bertille Toledano |
Account Manager | Guillaume Espinet |
Account Manager | Elsa Magadoux |
Account Manager | Marie Lequime |
Strategic Planner | Guillaume Martin |
Post Production | Digital District |