Royer Jean-Christophe
Copywriter/Creative Director at DDB Paris
Paris, France
TitleDads
Agency
Campaign Dads
Advertiser CANAL+
Brand myCANAL
PostedNovember 2016
Business Sector TV/Radio Programs & Stations
Story We see fathers filming their kids on their mobile phones during special occasions: the cello recital; the wedding; the sports event. “To be a father,” the narrator intones, “is to be this presence, this force, this comfort.” As kids ride their bikes for the first time, celebrate birthdays, or appear in their school play, dad is always there with his ubiquitous mobile device. But when we see his screen from another angle, we realise he’s been watching the big match all along. Canal+ To Go has the best championships, the best teams, the best games. And the worst fathers.
Media Type Television
Creative Director
Creative Director
Creative Director
Production Company
Director
Production Company Producer
Agency Producer
Account Manager
Account Manager
Account Manager
Account Manager
Strategic Planner
Post Production Digital District

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