Ikea - "Make room for friends"

Buzzman

Buzzman Paris, France

Awards

6557

Brand: Ikea
Country: France

Advertiser: IKEA

Title	Make room for friends
Title (original language)	Le Rendez-vous (anglais)
Brief	A young man receives a text: “Will you take me dancing next Saturday?” He moves some furniture around so he can begin taking online lessons, but it’s no use. He invites his friends around to help out. As the lessons continue we see how easily Ikea furniture can be switched around to create more space. Finally our hero is ready to go dancing…with his grandma. Ikea: make room for life.
Agency	Buzzman
Campaign	IKEA s'invite à la fête
Advertiser	IKEA
Brand	Ikea
Posted	November 2017
Business Sector	Home Appliances, Furniture & Gardening
Story	The living-room is the room where we spend most of the time, it is also the place where we receive our family and friends. We wanted to show how IKEA allows, through its furnishing solutions, to modulate our interior in order to make room for what is important. Here, it’s Gaspard, a twenty-year-old young man who, thanks to the help of his friends, will do all his best to learn how to dance to honor his rendez-vous with the mysterious –M-
Media Type	Television
Executive Creative Director	Georges Mohammed-Chérif
Vice President (VP)	Thomas Granger
General Director	Julien Levilain
Creative Director	Royer Jean-Christophe
Conceptor	Souen Le Van
Art Director	Souen Le Van
Business Director	Bénédicte Muller
Client executives	Emilie Pellicer
Strategic Planner	Clément Scherrer
PR	Amélie Juillet
PR	Kenza BENNANI
TV Production	Vanessa Barbel
TV Production	Katya Violi
Production Company	Wanda Paris
Sound	Schmooze
Director	James Rouse
Producer	Hélène Ségol
Post Production	Vanessa Koscianski