Royer Jean-Christophe
Copywriter/Creative Director at DDB Paris
Paris, France
TitleImmaturity 1
Agency
Campaign Honda Monkey
Advertiser Honda Motor Co., Ltd.
Brand Honda Monkey
Date of First Broadcast/Publication
Business Sector Automotive
Story Back in 1961, Honda designed a small kids' motorcycle for a famous Japanese amusement park. And kids loved it. Soon adults started riding the new toy too. Pretty immature, right? The unexpected success led Honda to take the bike into production under the brand name Monkey. Fifty years later, when Honda launched a new model, it wanted to celebrate the key to the bike's success. “Monkey, immaturity at its best”.
Media Type Outdoor/Out of Home
Executive Creative Director
Creative Director
Creative Director
Art Director
Art Director
Copywriter
Copywriter
Planner
Advertiser Supervisor
Advertiser Supervisor
Advertiser Supervisor

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