| Title | Immaturity 4 |
| Agency | DDB Paris |
| Campaign | Honda Monkey |
| Advertiser | Honda Motor Co., Ltd. |
| Brand | Honda Monkey |
| Date of First Broadcast/Publication | 2019 / 5 |
| Business Sector | Automotive |
| Story | Back in 1961, Honda designed a small kids' motorcycle for a famous Japanese amusement park. And kids loved it. Soon adults started riding the new toy too. Pretty immature, right? The unexpected success led Honda to take the bike into production under the brand name Monkey. Fifty years later, when Honda launched a new model, it wanted to celebrate the key to the bike's success. “Monkey, immaturity at its best”. |
| Media Type | Outdoor/Out of Home |
| Executive Creative Director | Alexander Kalchev |
| Creative Director | Alexis Benbehe |
| Creative Director | Pierre Mathonat |
| Art Director | Shad Bharucha |
| Art Director | Nicolas Denis |
| Copywriter | Patrice Dumas |
| Copywriter | Royer Jean-Christophe |
| Planner | Claude-Henri Galbois |
| Advertiser Supervisor | Sebastien Pernel |
| Advertiser Supervisor | Valérie Larousse |
| Advertiser Supervisor | Laura Heinmann |
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