| Title | Roof |
| Title (original language) | Le Toit |
| Agency | McCann Paris |
| Campaign | Russian Standard Launch in France |
| Advertiser | Russian Standard |
| Brand | Russian Standard |
| Posted | December 2008 |
| Business Sector | Spirits, Fortified Wines |
| Tagline | The big Russian vodka arrives in France |
| Tagline (original language) | La grande vodka russe arrive en France |
| Media Type | Billboard |
| Market | France |
| Creative Director | Rémi Noël |
| Creative Director | Eric Holden |
| Art Director | Gérald Schmite |
| Copywriter | Sylvie Charhon |
| Photographer | Andy Glass |
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