| Title | A Mate Doesn’t Let A Mate Drink Drive |
| Agency | Y&R London |
| Campaign | A Mate Doesn’t Let A Mate Drink Drive |
| Advertiser | Department for Transport |
| Brand | Department for Transport |
| Date of First Broadcast/Publication | 2018 / 3 |
| Business Sector | Institutional/Public Interest/Non-Profit Org. |
| Tagline | A Mate Doesn’t Let A Mate Drink Drive |
| Story | Y&R London has launched a new strategic direction and creative campaign for the Department for Transport’s THINK! drink drive activity which calls on mates to look after each other on a night out. The creative, breaking March 13, targets young men aged 17-24 with the line, “A Mate Doesn’t Let A Mate Drink Drive.” |
| Media Type | Television & Cinema |
| Length | |
| Chief Creative Officer | Jonathan Burley |
| Creative Director | Jim Bolton |
| Creative Team | Nina Beyers |
| Creative Team | Tom Espezel-Bentley |
| Creative Team | Sean Johnson |
| Creative Team | Josh Pearce |
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