Geoff Cornish
Executive Producer at K72
Toronto, Canada
TitleBaby Shower
Agency
Campaign It's A Girl
Advertiser Canadian Women's Foundation
Brand Canadian Women's Foundation
Date of First Broadcast/Publication
Business Sector Institutional/Public Interest/Non-Profit Org.
Story

The Canadian public is unaware of just how prevalent women’s issues are in their own country, in our own backyards. The primary objective of the ‘it’s a girl’ campaign is to acknowledge the fact that women’s issues are still an issue and generate awareness of who Canadian Women’s Foundation is and what they’re doing to support the cause. 

Media Type Television
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