| Title | Carousel |
| Title (original language) | Le manège |
| Agency | DDB Paris |
| Campaign | Volkswagen Touran Launch |
| Advertiser | Volkswagen |
| Brand | Volkswagen |
| Date of First Broadcast/Publication | 2003 / 4 |
| Product | Touran |
| Business Sector | Station Wagons & Monospace |
| Tagline | No Kids. NoTouran |
| Tagline (original language) | Avec ou sans enfants |
| Story | The 3 films for the launching of the Volkswagen Touran stage young men eager to become fathers. They will do anything provided that goes quickly. And yet no need for alibis, and even less than being the father of a large family to be able to drive a Touran. The young women, who are confronted with this sudden desire of Touran from their sycophants, are not taken in and the Volkswagen brand will reassure all this small world by proclaiming at the end of the films "No need to have children to drive a Touran". End of the debate. The moral of the story: the new Volkswagen Touran proves to be the only microvans able to seduce single people. The signature "No kids. No Touran" is here to remind it to those who still wouldn't have understood. |
| Story (original language) | Les 3 films pour le lancement du Volkswagen Touran mettent en scène de jeunes hommes désireux de devenir pères. Ils sont prêts à tout à condition que cela aille vite. Et pourtant nul besoin d'alibis, et encore moins de celui d'être le père d'une famille nombreuse pour rouler en Touran. Les jeunes femmes confrontées à cette envie subite de Touran chez leur courtisan n'en sont pas dupes et la marque Volkswagen rassurera tout ce petit monde en proclamant à la fin des films "Pas besoin d'avoir des enfants pour conduire un Touran". Fin du débat. La morale de l'histoire : le nouveau Volkswagen Touran s'avère être le seul monospace compact capable de séduire des célibataires. La signature "Touran. Avec ou sans enfants" est là pour le rappeler à ceux qui ne l'auraient toujours pas compris. |
| Philosophy | The arrival of the Touran, the new Volkswagen's microvan, should considerably disrupt the eveyday life of single people and other young couples without child. Not all of them, but undoubtedly the Touran should support an increase in the birth rate for those who are convinced that it is necessary to have children to buy themselves a Touran. The chatting up of young mothers in the shopping centres and the consumption of pregnancy tests should literally explode.Volkswagen and Louis XIV DDB have orchestrated a very ambitious launching campaign meant to "make up for lost time". As a matter of fact, launching the Touran on a highly competitive segment, 7 years after having launched the first Renault Scénic, needed an up to the situation campaign with a strategic concept available in TV, press, poster and radio, as well as a very complete below the line marketing plan (events, partnership, multi-targeted direct marketing, teasers and internet pre-order system). On arriving today on the segment, Touran constitutes the most comprehensive offer of the microvans segment and managed to become THE reference in terms of safety,habitability, modularity, number of seats, level of equipment and motorizations. |
| Philosophy (original language) | L'arrivée du Touran, le nouveau monospace compact de Volkswagen, devrait considérablement bouleverser le quotidien des célibataires et autres jeunes couples sans enfant. Pas de tous, mais à coup sûr le Touran devrait favoriser l'augmentation du taux de natalité chez ceux qui pensent dur comme fer qu'il faut nécessairement avoir des enfants pour s'offrir un Touran. La drague de jeunes mères dans les centres commerciaux et la consommation de tests de grossesse devraient littéralement exploser. Le Touran de Volkswagen devrait séduire plus dune famille avec enfants ou sans. |
| Problem | With its arrival today on the segment, Touran constitutes the most comprehensive offer of the segment of the microvans and managed to become the reference in terms of safety, habitability, modularity, number of seats, level of equipment and motorizations.Volkswagen and Louis XIV DDB have orchestrated a very ambitious launching campaign meant to "make up for lost time". As a matter of fact, launching the Touran on a highly competitive segment, 7 years after having launched the first Renault Scénic, needed an up to the situation campaign with a strategic concept available in TV, press, poster and radio, as well as a very complete below the line marketing plan (events, partnership, multi-targeted direct marketing, teasers and internet pre-order system). On arriving today on the segment, Touran constitutes the most comprehensive offer of the microvans segment and managed to become THE reference in terms of safety,habitability, modularity, number of seats, level of equipment and motorizations. |
| Problem (original language) | Volkswagen et Louis XIV DDB ont donc orchestré une campagne de lancement très ambitieuse pour « rattraper le temps perdu ». En effet, lancer le Touran sur un segment très concurrentiel et ce 7 ans après le lancement du premier Renault Scénic nécessitait une campagne à la hauteur avec un concept stratégique décliné en TV, presse, affichage et radio ainsi quun dispositif hors media très complet (événement en concession, partenariat, marketing direct multi-ciblé, teasers et système de pré commande internet
.). En arrivant aujourdhui sur le segment, le Touran constitue loffre la plus aboutie du segment des monospaces compacts et sest donné les moyens de devenir LA référence en termes de sécurité, dhabitabilité, de modularité, de nombre de sièges, de niveau déquipement et de motorisations. |
| Media Type | Television & Cinema |
| Length | |
| Market | France |
| Advertising Manager | Yves Moulin |
| Advertising Manager | Patrick Fourniol |
| Advertising Manager | Caroline Mechaï |
| Account Manager | Xavier Mendiola |
| Account Manager | Fanny Lesure |
| Executive Creative Director | Bertrand Suchet |
| Creative Director | Olivier Moine |
| Creative Director | Nicolas Chauvin |
| Copywriter | Coralie Protat |
| Art Director | Nadège Lescrauwaet |
| Agency Producer | Agathe Michaux |
| Director | Xavier Giannoli |
| Production Company | Uturn / PH |
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