Coralie Protat
Senior Copywriter at Change
Paris Area, France, France
TitleRegression (45 sec)
Title (original language)Régression (anglais)
Agency
Campaign Kinder Maxi - Ferrero
Advertiser Ferrero
Brand Kinder Maxi
Date of First Broadcast/Publication 2003 / 11
Business Sector Chocolate, Bars, Candies, Chewing-Gum
Tagline Kinder maxi for big kids
Tagline (original language) Le grand Kinder pour les grands enfants
Story The film is a succession of very realistic comic sketches: the camera is capting stolen moments, catching adults in a regression state, who are living a short moment of their childhood.
Story (original language) Le film se compose d’une succession de saynètes très réalistes : la caméra vient subrepticement capter des instants volés, surprendre des adultes en état de régression, vivant à leur insu un petit moment d’enfance.
Philosophy In order to stick to the Kinder Maxi target and come to a more adapted speech, the agency Louis XIV DBB has started from a simple observation: today, adults assume better their childish part. This life attitude conditions some behaviours, and noticeably this regression part one is so keen on leaving it expressed.
Philosophy (original language) Pour mieux coller à la cible de Kinder Maxi et aboutir à un discours plus juste et plus en prise avec l’époque, l’agence Louis XIV DBB est partie d’une observation simple : aujourd’hui, les adultes assument mieux leur part d’enfance. Une attitude face à la vie qui conditionne certains comportements, et notamment cette petite part de régression qu’il est si bon de laisser s’exprimer.
Media Type Television
Length
Market France
Creative Director
Copywriter
Creative Director
Art Director
Agency Producer
Director
Managing Director
Account Director
Account Executive
Account Manager
Agency Producer
Director of Photography (DOP)
Post Production
Music
Editor
Editor

Trending

Create a free Talent profile and become a member of AdForum

Get Started