| Title | Scheduled instalments |
| Title (original language) | Versements programmés |
| Agency |
Preferendum
|
| Campaign |
Scheduled instalments
|
| Advertiser |
Boursorama
|
| Brand |
Société Générale
|
| Posted | July 2002 |
| Product |
Scheduled savings
|
| Product (original language) | Epargne programmée
|
| Business Sector | Banking & Financial Services, Investments, Stock Brokers
|
| Story | A young woman is dreaming, she has obviously in mind some intention to invest. Fortunately, SOCIETE GENERALE can propose her some scheduled saving products. |
| Story (original language) | Une jeune femme rève, elle a visiblement des idées d'investissement derrière la tête. Heureusement la Société Générale peut lui proposer des produits d'épargne programmée. |
| Philosophy | To incite customers to meet their account managers in order to talk about a future financing of their personal projects with a system of regular payments. |
| Philosophy (original language) | Inciter les clients à rencontrer leur conseillers pour parler du financement ultérieur de leur projets personnels par un système de versements réguliers. |
| Problem | To arise customers awareness that it is better to plan an investment rather than being blocked when you badly need money. |
| Problem (original language) | Faire prendre conscience aux clients qu'il vaut mieux prévoir à l'avance un investissement que d'être bloqué le moment venu. |
| Media Type |
Brochure
|
| Creative Director |
Jean-Pierre Brochen
|
| Art Director |
Frédéric Mauger
|
| Account Director |
Laurent Mano
|
| Advertising Manager |
Bruno Sachet
|
