Owen Lee
Chief Creative Officer at FCB Inferno
London, United Kingdom
TitleGym 2
Agency
Campaign Sex and the City - Paramount
Advertiser Paramount
Brand Comedy Channel
PostedJanuary 2002
Product Sex and the City
Business Sector TV/Radio Programs & Stations
Story Two TV commercials have been produced. The first features two women in a gym, discussing threesomes and the possible reasoning behind them, whilst being overheard by a bloke, who is somewhat shocked by the conversation! Due to the content of the lead commercial (the ad is the first to be aired on TV featuring the word "lesbian" in the dialogue) the second commecial is a spoof of the first with dubbing tover the words so that it can run before the 9pm watershed.
Philosophy Paramount has used Farm to produce the campaign, which is designed to create awareness of the fact that Paramount are now airing Sex and the City 5 nights a week. The campaign has been designed to create impact by encouraging people to "take a crash course in the opposite sex" by watching Sex and the City on Paramount.
Media Type Television
Length
Production Company
Creative Partner
Creative Partner
Creative Team
Creative Team
Director

People related to this work

Related Ads

Trending

Create a free Talent profile and become a member of AdForum

Get Started