| Title | The Horse |
| Title (original language) | Le Cheval |
| Agency |
Select Communications Paris
|
| Campaign |
Vivienne Westwood: Libertine, Boudoir
|
| Advertiser |
Lancaster
|
| Brand |
Vivienne Westwood
|
| Posted | May 2001 |
| Product |
Libertine
|
| Product (original language) | Libertine
|
| Business Sector | Perfumes
|
| Story | A campaign that brings us face to face with a young woman sitting on a wooden horse. |
| Story (original language) | La campagne nous confronte à une jeune femme assise sur un cheval de bois. |
| Philosophy | The Libertine woman is a young woman ready to blossom
a young woman who likes to play the game of seduction. Her attitude claims youthfulness, but also, and especially, provocation. |
| Philosophy (original language) | La Libertine est une jeune femme prête à s'épanouir
Une jeune femme qui aime jouer au jeu de la séduction. Son attitude revendique de la juvénilité mais aussi et surtout de la provocation. |
| Problem | How do we communicate the perfume's concept - innocence and sensual delight - within the Westwood language? |
| Problem (original language) | Comment communiquer le concept du parfum - innocence et volupté - à l'intérieur même du langage Westwood ? |
| Media Type |
Magazine
|
| Market | Africa, Americas, Asia Pacific, Europe, optionlist-countries.COU916 |
| Creative Director |
Isabelle Astruc
|
| Art Director |
Nathalie Franck
|
| Photographer |
Craig Mac Dean
|
| Production Company |
Daisy
|
| Creative Director |
Olivier Van Doorne
|
| Creative Director |
Catherine Castel
|
| Account Director |
Valérie Do Dang
|
| Production Company |
Select
|
