Title | To the Bone 1 |
Agency | Serviceplan Group France |
Campaign | Cheers & Slam |
Advertiser | Heineken |
Brand | Desperados |
Date of First Broadcast/Publication | 2013 / 4 |
Business Sector | Beers, Ciders, Lagers |
Story | Utilisés en affichage extérieur et en BTL, les portraits expriment clairement les caractéristiques originales de personnages Desperados, visiblement à l’esprit festif et à la personnalité franche, correspondant bien à la signature de la marque, To The Bone. |
Media Type | Outdoor/Out of Home |
Length | |
Advertising Manager | Annick Vincenty |
Advertising Manager | Agniezska Gorecki |
Advertising Manager | Naomi Sedney |
Account Manager | Stéphane Perrot |
Account Manager | Géraldine Teisseire |
Creative Director | Hervé Poupon |
Creative Director | Yv Corbeil |
Art Director | François Lesaint |
Agency Producer | Sylvia Louaptre |