Directeur de la Création
at
Serviceplan France, Courbevoie / Lyon
Levallois-Perret / Lyon, France
| Title | 19/04/14 20:58 |
| Agency | Serviceplan Group France |
| Campaign | The "Non-Advertising Campaign" |
| Advertiser | Heineken |
| Brand | Desperados |
| Date of First Broadcast/Publication | 2014 / 4 |
| Business Sector | Beers, Ciders, Lagers |
| Philosophy | Briser tous les diktats de la publicité d’alcool en France ; à savoir : les visuels retouchés, parfaits, sublimés, « faux ». Avec une proximité à la cible jamais atteinte, bref au plus près des gens In Real Life |
| Media Type | Billboard |
| Executive Creative Director | Hervé Poupon |
| Creative Director | Yv Corbeil |
| Art Buyer | Audrey Hermann |
| Photographer | Ben Stockley |
| Account Director | Stéphane Perrot |
| Account Executive | Céline Demarsan |
| Advertising Manager | Annick Vincenty |
| Advertising Manager | Jérémy Strohner |
| Advertising Manager | Clémentine Doumenc |
| Advertising Manager | Élise Beaulac |
| Art Director | Alexandra Bergy |
| Art Director | Nicolas Bry |
| Art Director | Amandine Lemaire |
| In Charge Of Creative & Strategic Planning / Research + Creative Brief | MEYER Alexandre |
More Work
SEE ALLLes Pulls
- BRAND:
- Entremont
- AGENCY:
- Serviceplan Group France
Ils Ont Raison
- BRAND:
- Entremont
- AGENCY:
- Serviceplan Group France
La Prochaine Fois
- BRAND:
- Entremont
- AGENCY:
- Serviceplan Group France
Alors
- BRAND:
- Entremont
- AGENCY:
- Serviceplan Group France
Desperados ‘Mix of Flavours’ 8
- BRAND:
- Desperados
- AGENCY:
- Serviceplan Group France
Desperados ‘Mix of Flavours’ 7
- BRAND:
- Desperados
- AGENCY:
- Serviceplan Group France
Desperados ‘Mix of Flavours’ 6
- BRAND:
- Desperados
- AGENCY:
- Serviceplan Group France
Desperados ‘Mix of Flavours’ 5
- BRAND:
- Desperados
- AGENCY:
- Serviceplan Group France
Desperados ‘Mix of Flavours’ 4
- BRAND:
- Desperados
- AGENCY:
- Serviceplan Group France