| Title | Autonomous Car |
| Agency | TBWA\PARIS |
| Campaign | Smart Technology for Smarter Cars |
| Advertiser | Valeo |
| Brand | Valeo |
| Date of First Broadcast/Publication | 2016 / 10 |
| Business Sector | Automotive |
| Tagline | Smarter Cars Need Smart People. |
| Story | The adventures and misadventures of Mr. Le Blanc, a very unorthodox scientist that has some problems to connect with reality. |
| Philosophy | The campaign wanted to show how Valeo is helping to develop new technology that enables all car brands to be autonomous. But behind Valeo technology there are people that make it possible every day. |
| Problem | How to show that Valeo uses the best engineers to buiild their product. |
| Result | Too early to have a conclusion abou the results |
| Media Type | Television |
| Length | |
| Market | China, Germany, United Kingdom |
| More Information | https://www.youtube.com/watch?v=9DmaSQX_27E |
| Director | Paco Cruz |
| Producer | Jean Villiers |
| Producer | Ines Ferreira |
| Cinematography | Carlos Lopes |
| Creative Director | Jean-Charles Davin |
| Copywriter | Franck Martin |
| Art Director | Pascal Poupeau |
| President | Nicolas Bordas |
| Agency Producer | Ségolène Guertin |
| Project Manager | Alexia Boyer |
| Account Manager | Emmanuel Anjembe |
| Account Manager | Antoine Le Grill |
| Agency TV Producer | Evelyne Le Bervet |
| Editor | Marcos Castiel |
| Post Production | VFX Digital District |
More Work
SEE ALLUnforgettables
- BRAND:
- Sidaction
- AGENCY:
- THE GOOD COMPANY
Vyv La Vie 4
- BRAND:
- VYV
- AGENCY:
- THE GOOD COMPANY
Vyv La Vie 3
- BRAND:
- VYV
- AGENCY:
- THE GOOD COMPANY
Vyv La Vie 2
- BRAND:
- VYV
- AGENCY:
- THE GOOD COMPANY
Vyv La Vie 1
- BRAND:
- VYV
- AGENCY:
- THE GOOD COMPANY
Vyv La Vie
- BRAND:
- VYV
- AGENCY:
- THE GOOD COMPANY
Unforgettables (105s)
- BRAND:
- Sidaction
- AGENCY:
- THE GOOD COMPANY
Pierres chaudes
- BRAND:
- Vittel+
- AGENCY:
- Ogilvy Paris
Bain de glace
- BRAND:
- Vittel+
- AGENCY:
- Ogilvy Paris