Barrague Barrague

Barrague Barrague

Senior Business Director at PUblicis
PARIS, France

About me

Graduate of Sociology and Communication with solid skills and experience in advertising. I have recently been appointed International Business Director Hubs & Network for L'Oreal (Garnier and luxury brands).
I was previously working at Publicis/133 where I was in charge of managing existing clients and also developing new client relationships to grow the B.U.
Before joining Publicis, I had done most of my career at Omnicom (DDB then BDDP&Fils/TBWA France).
Over the years I have developed a specific expertise in Beauty & Luxury at large, managing international brands and providing not only advertising campaigns but truly integrated communication.


International Business Director Hubs & Network - L'Oreal
Paris, France
2013 - Present (8 years 6 months)
In charge of Garnier International communications at large (excluding Central DMI campaigns): supervision of Hubs and local developments.
In charge of Garnier France
In charge of Garnier Middle-East product launches (360°)
Garnier is L'Oreal 2nd largest beauty brand. Available in more than 70 countries.
In charge of Intl Coordination for luxury brands in Asia.
Deputy General Manager
Paris, France
July 2011 - Present (10 years)
Accounts handled: Biotherm, Dim, Yves Saint Laurent - L'Oreal Professionnel
BDDP & Fils (TBWA Group)
2009 - 2011 (2 years)
In charge of the public information campaign "Tous au Numérique", this 360° communication program (including advertising, PR, Field marketing, etc.) is about helping French people to switch to digital TV.
8 TVC with more of 4, 781 GRP
Co Founder
Pascal & Thierry/ DDB Paris
2006 - 2008 (2 years)
Main clients: Parfums Givenchy (LVMH), Quest International, L’Occitane en Provence, Bedat & Co (Gucci Group), Roger & Gallet (YSL Beauté), Nickel (Inter-Parfums), Evian Affinity (J&J), GQ (Conde Nast monthly magazine for men – Bronze Lion at Cannes Lions 08 - Gold Epica - Strategies Award), Optical Center
Board Account Director
PARIS, France
2000 - 2006 (6 years)
Main accounts handled: French TV & internet provider Noos, several Food and Beverage brands (Danone mineral water Salvetat, Unilever Premium mustard brand Maille, Pepsico Premium fruit juice Tropicana), Christofle, La City, Celio, Consumer Goods (SCA's Tena)....

International Brands (Paris lead for Europe or Worldwide): Maille, Tena
Account Manager
1996 - 2000 (4 years)
Main accounts:
Beauty & cosmetics: Clinique (E. Lauder), Aramis (E. Lauder), launch in Europe of MAC Cosmetics (E. Lauder),
Consumer Goods: Georgia Pacific (bath tissue, hankies, paper towels)
NPO : Amnesty International


Master of Science (M.Sc.) in Economics

1990 - 1991 (1 year)

Sociology, Economics, Communication

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