WWF Germany - "Become part of the Swarm"

Aimaq von Lobenstein

Aimaq von Lobenstein Berlin, Germany

6515

Title	Become part of the Swarm
Agency	Aimaq von Lobenstein
Campaign	Become part of the Swarm
Advertiser	WWF
Brand	WWF Germany
Date of First Broadcast/Publication	2012 / 9
Business Sector	Environmental & Animal Issues
Story	If the current fishing regulations aren't drastically improved, in 2022 Europe's fish stocks will be overfished. On November, 20th, EU politicians will set the rules governing european fishing policies for the next ten years. The WWF, the World Wide Fund for Nature, wants reforms for a respectful and sustainable treatment of the fishing resources. For this, we launched on behalf of WWF Germany a campaign, to create political action through social media. A film and a microsite activate the users to reach out to all politicians and sign a petition to Ilse Aigner, the german federal secretary of fishing. The campaign will be rolled out to multiple countries, to reach all responsible politicians in the European Union. The users become part of the swarm. We create change through Social Media. The film: http://www.youtube.com/watch?v=DbM3ccqdLF0
Media Type	Other Animation
Illustration	Moth-Collective
Media Planner	David Bramhoff
Copywriter	Daniel Bödecker
Art Director	Mario Nussbaumer
Art Director	Alexandra Sievers
Creative Director	Nadia Al-Mardini
Other	Hubertus von Lobenstein
Executive Creative Director	André Aimaq