|Title||Help the Environment|
|Agency||M&C Saatchi MENA|
|Campaign||Help the Environment|
|Business Sector||Corporate Communication|
|Tagline||Help those in need, all those in need. Help the environment|
|Story||In this latest TVC, Zain highlights the planet’s plight through haunting images shot by famed director Matthias Zenter, with some images courtesy of GreenPeace. It’s a stark reminder that we must do all we can to save our beloved Earth, and in turn: ourselves.|
|Philosophy||How is it that the most intelligent species this planet has ever seen also happens to be the most destructive? Our home has endured pollution at unprecedented levels; forests are being cut down; rivers are drying up; other species are either endangered or by now extinct. This planet, which has given us life and sustenance, is the only one we have… Isn’t it time we gave back?|
|Account Manager||Raneem Mourad|
|Account Director||Olfa Mourad|
|Account Director||Amal Chammas|
|Agency Producer||Joumana Haddad|
|Agency Producer||Elie Zreik|
|Creative Director||Pierre Khoury|
|Executive Creative Director||Samer Younes|
|Production Company||City Films|
|Music Composer||Fabrice Smadja|
|Music Composer||Pascal Bonifay|
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