Fabrice Smadja
Sound at HENRY
Paris, France
TitleHelp the Environment
Campaign Help the Environment
Advertiser Zain
Brand Zain
Business Sector Corporate Communication
Tagline Help those in need, all those in need. Help the environment
Story In this latest TVC, Zain highlights the planet’s plight through haunting images shot by famed director Matthias Zenter, with some images courtesy of GreenPeace. It’s a stark reminder that we must do all we can to save our beloved Earth, and in turn: ourselves.
Philosophy How is it that the most intelligent species this planet has ever seen also happens to be the most destructive? Our home has endured pollution at unprecedented levels; forests are being cut down; rivers are drying up; other species are either endangered or by now extinct. This planet, which has given us life and sustenance, is the only one we have… Isn’t it time we gave back?
Media Type Television
Account Manager
Account Director
Account Director
Agency Producer
Agency Producer
Creative Director
Executive Creative Director
Production Company
Post Production
Music Composer
Music Composer

People related to this work

You might also like...


Create a free Talent profile and become a member of AdForum

Get Started