| Title | Petit Trianon |
| Brief | To celebrate its tenth anniversary, architecture museum La Cité de l’Architecture et du Patrimoine ran a campaign of photographs depicting emblematic French monuments. Jean-Philippe Mesguen photographed The Petit Trianon at Versailles, the Villa Savoye by Le Corbusier, the Cocteau Museum by Rudi Ricciotti and the Franklin building by Auguste Perret. The buildings are shrouded in darkness, illuminated only by the faint glow of birthday cake candles. |
| Agency |
Havas Paris
|
| Campaign |
10-year anniversary
|
| Advertiser |
Cité de l'architecture & du patrimoine
|
| Brand |
Cité de l'architecture & du patrimoine
|
| Posted | November 2018 |
| Business Sector | Culture, Leisure & Sport
|
| Story | Cité de l’Architecture et du Patrimoine is today a key player in the spread of architectural culture in France, be it in terms of transmitting knowledge, supporting quality architecture, contributing to the protection of the remarkable features of our built heritage, or fostering creativity and innovation. This multifaceted venue strives to stimulate critical thinking and spur the general public to become active participants in architecture and urban development for the future. |
| Media Type |
Print
|
| Creative Director |
Christophe Coffre
|
| Copywriter |
Alain Picard
|
| Art Director |
Nicolas Harlamoff
|
| Photographer |
Jean-Philippe Mesguen
|
| Agency Producer |
Luc-Aurélien Swiégot
|
| Agency Producer |
Marine Legoff
|
| Retoucher |
Adrien Bénard
|
| Art Buyer |
Isabelle Chevillon
|
