Lisa Unsworth

Lisa Unsworth

Chief Marketing Officer, Managing Partner at Arnold Worldwide, Boston
Boston, United States


Lisa drives Arnold's marketing engine and her responsibilities include mining new business opportunities, directing public relations activities and bringing innovative thinking to the company's marketing practices. Prior to becoming CMO, Lisa was instrumental in helping Arnold win and manage the high-profile American Legacy truth® campaign, which has driven down youth smoking by nearly 50% since its launch in 2000.
Lisa has been a prominent face on the speaker circuit at universities and health forums related to anti-smoking issues. A 20-year advertising veteran, she began her career in 1984 in New York working at Dancer Fitzgerald Sample on the General Mills business. She then moved to Boston to join Della Femina McNamee and three years later joined start-up Houston Herstek Favat, helping to propel the agency with account wins like Fidelity, NEC and Castrol Motor Oil. As President of Houston, she engineered its successful sale to Arnold in 1998 and became a Managing Partner at Arnold. In 2001, she took a two-year hiatus from the agency to take on the post of President at The Boston Ad Club.
A New York native, Lisa received her undergraduate degree from the Newhouse School at Syracuse University and went on to graduate from the Harvard Business School Program for Management Development.

Sector Experience


Chief Marketing Officer, Managing Partner
Boston, United States
2004 - Present (13 years 9 months)
United States
2002 - 2004 (2 years)
Houston Effler Herstek Favat
1997 - 1998 (1 year)
Executive Director, Managing Partner
Houston Effler Herstek Favat
1994 - 1996 (2 years)
Media Director
Houston Effler Herstek Favat
1991 - 1993 (2 years)
Vice President, Associate Media Director
Della Femina McNamee WCRS
1988 - 1991 (3 years)
Media Supervisor
New York, United States
1984 - 1987 (3 years)


B.S., Telecommunications Management , Cum Laude

Syracuse University, New York
1980 - 1984 (4 years)

Program For Management Development 1995

Harvard Business School

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