Lisa Unsworth

Lisa Unsworth

Chief Marketing Officer, Managing Partner at Arnold Worldwide, Boston

Boston, United States

Summary

Lisa drives Arnold's marketing engine and her responsibilities include mining new business opportunities, directing public relations activities and bringing innovative thinking to the company's marketing practices. Prior to becoming CMO, Lisa was instrumental in helping Arnold win and manage the high-profile American Legacy truth® campaign, which has driven down youth smoking by nearly 50% since its launch in 2000.
 
Lisa has been a prominent face on the speaker circuit at universities and health forums related to anti-smoking issues. A 20-year advertising veteran, she began her career in 1984 in New York working at Dancer Fitzgerald Sample on the General Mills business. She then moved to Boston to join Della Femina McNamee and three years later joined start-up Houston Herstek Favat, helping to propel the agency with account wins like Fidelity, NEC and Castrol Motor Oil. As President of Houston, she engineered its successful sale to Arnold in 1998 and became a Managing Partner at Arnold. In 2001, she took a two-year hiatus from the agency to take on the post of President at The Boston Ad Club.
 
A New York native, Lisa received her undergraduate degree from the Newhouse School at Syracuse University and went on to graduate from the Harvard Business School Program for Management Development.

Sector Experience

People I worked with

Bill Hollister
Copywriter
Arnold Worldwide
Chris Edwards
Copywriter
Arnold Worldwide
Maria Sheehan
Production Company Producer
Redtree Productions
Ari Merkin
Co-Founder
Toy
Alex Burnard
Executive Creative Director
CP+B

Positions

Chief Marketing Officer, Managing Partner

Arnold Worldwide
Boston, United States
2004 - Present (13 years 4 months)

President

The Ad Club
United States
2002 - 2004 (2 years)

Executive Vice President, Group Director

Arnold Worldwide
Boston, United States
1998 - 2002 (4 years)

President

Houston Effler Herstek Favat
1997 - 1998 (1 year)

Executive Director, Managing Partner

Houston Effler Herstek Favat
1994 - 1996 (2 years)

Media Director

Houston Effler Herstek Favat
1991 - 1993 (2 years)

Vice President, Associate Media Director

Della Femina McNamee WCRS
1988 - 1991 (3 years)

Media Supervisor

Saatchi & Saatchi
New York, United States
1984 - 1987 (3 years)

Education

B.S., Telecommunications Management , Cum Laude

Syracuse University, New York
1980 - 1984 (4 years)

Program For Management Development 1995

Harvard Business School

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