|Title||The Cigarette that Saved Lives|
|Campaign||The Cigarette that Saved Lives|
|Date of First Broadcast/Publication|
|Business Sector||Public Safety, Health & Hygiene|
|Tagline||DNA evidence convicts. Never disturb a crime scene|
The Cigarette That Saved Lives depicts another brutal South African murder but focuses on the evidence that’s left behind, encouraging viewers to never disturb a crime scene as DNA can convict.
A controversial commercial for DNA Project, a non-profit organisation raising crime scene awareness and fighting crime with science.
|Executive Creative Director||Justin Gomes|
|Art Director||Michael Lees-Rolfe|
|Production Company||Egg Films|
|Editing Company||Priest Cape Town|
|Agency Producer||Katherine Tripp|