|Advertiser||Ajuda de Mãe|
|Brand||Ajuda de Mãe|
|Business Sector||Charities, Foundations, Volunteers|
|Tagline||An early pregnancy is no fairy tale.|
|Production Company||Garage Photos|
|Agency Producer||Pedro Silva|
|Creative Director||Pedro Bexiga|
|Art Director||Bruna Gonzalez|
|Creative Director||Marcelo Lourenço|
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