| Title | Chair Closeup |
| Agency | Deutsch NY |
| Campaign | Chair Closeup |
| Advertiser | IKEA |
| Brand | IKEA |
| Date of First Broadcast/Publication | 2009 / 5 |
| Business Sector | Department Stores, Supermarkets |
| Story | Large-scale 'message' bottles mysteriously washed ashore near the Tampa's St. Petersburg Pier, each containing life-size IKEA products. |
| Problem | What was the message? A desperate S.O.S from your Home, telling you that it's time to try something different. It's time to visit IKEA. Over Memorial weekend, Tampa Bay-area residents and visitors had the opportunity to experience the furniture and inspiration found inside the newly-opened IKEA Tampa, while still enjoying the sun and sand during their holiday! |
| Media Type | Promotion & Event |
| Market | United States |
| Chief Creative Officer | Heh Assoc |
| Copywriter | Jason Ashlock |
| Copywriter | Jennifer Perry |
| Art Director | Anthony Alvarez |
| Art Director | Richard Chang |
| Art Director | Krystyn Campbell |
| Agency Producer | Sam Helfer |
| Media Rep. | Barry Durst |
| Production Company | TH Outdoor and Events |
| Media Director | Vonda LePage |
More Work
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- BRAND:
- IKEA
- AGENCY:
- Deutsch NY
Hinges
- BRAND:
- IKEA
- AGENCY:
- Deutsch NY
Cupcake
- BRAND:
- IKEA
- AGENCY:
- Deutsch NY