Gaston Legorburu

Gaston Legorburu

Chief Strategist at publicis.sapient
Miami/Fort Lauderdale Area, United States

About me

Gaston Legorburu sets the strategic and creative vision for SapientNitro and its multi-channel marketing and commerce services. He has a passion for bringing big ideas and creative thinking to the table, and has been instrumental in expanding SapientNitro’s digital services to the offline realm and landing several agency-of-record relationships with Fortune 500 clients, such as Unilever, Chrysler, and Coca-Cola’s Powerade.
Legorburu has been a driving force in the evolution of the interactive marketing business since co-founding Planning Group International (PGI), which was acquired by Sapient in 2006. Since then, he has grown SapientNitro to become the largest independent interactive agency and racked up nine Cannes awards in the process.  In 2009, Sapient purchased above-the-line ad shop Nitro Group, best know for the “Best Job in the World” campaign for Tourism Queensland.
Throughout his career, Legorburu has spearheaded some of the most successful online campaigns in the history of the Internet.  He has partnered with clients in a variety of industries including travel and leisure, financial services and food service among others.
He has helped these clients gain unparalleled insights into effectively marketing their products and services in today’s increasingly complex marketplace.  Legorburu continues to provide clients with forward-thinking answers to overcome their critical business challenges.
Widely recognized as an industry thought leader, Legorburu is frequently quoted in leading media outlets such as AdWeek, Advertising Age, Bloomberg News, Fast Company, and The Wall Street Journal, among others, and is a member of TED.  In addition, Legorburu is a highly sought after speaker and panelist who has appeared at notable industry events such as AdForum and Ad:Tech.  Legorburu’s blog, , offers new insight and fresh ideas on a variety on marketing, branding and interactive trends and issues.
He works in SapientNitro’s South Beach, Miami office and can frequently be seen on his boat on the weekends."


Chief Strategist
January 2016 - Present (4 years 9 months)
Today Gaston serves as the Chief Creative Strategist for Publicis.Sapient providing clients with forward-thinking insights on their most transformative marketing and business challenges.
Global Chief Creative Officer
Miami , United States
June 2009 - January 2016 (6 years 7 months)
Gaston set much of the strategic and creative vision for the SapientNitro brand since it's inception. His leadership helped shape corporate strategy, and was actively involved in M&A including co-leading the Nitro aquisition and brand transformation which led to forming the SapientNitro business unit.
Chief Marketing Officer
January 2007 - June 2010 (3 years 5 months)
Gaston oversaw Sapient's global marketing efforts in addition to his other responsibilities as part of a strategic imperative to transform the organization from a what was once a boutique systems integrator into what is now touted as unique and progressive marketing and technology hybrid,
SVP, Marketing Services Business Lead
January 2006 - June 2009 (3 years 5 months)
Gaston led the successful development of the Marketing Services capability at Sapient which eventually led to the creation of Sapient Interactive business unit. Gaston has been an active member of the company's leadership team since first joining.
Planning Group International
August 1992 - December 2005 (13 years 4 months)
Started a small design shop which grew to be the largerst independent Interactive Agency in the US. We sold PGI to Sapient late 2005

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