| Title | Softener |
| Agency | adam&eveDDB |
| Campaign | Marmite Cereal Bars Launch - Unilever |
| Advertiser | Unilever |
| Brand | Marmite |
| Date of First Broadcast/Publication | 2010 / 3 |
| Business Sector | Breakfast Cereals |
| Philosophy | The new products have already bewildered some unwitting members of the public after footage of the Marmite Perfume and the Marmite Fabric Softener appeared online. This prompted a storm of comment on cyberspace. But the campaign is soon revealed as a hoax. The real product being launched is the new Marmite Cereal Bar - the world’s first savoury cereal bar. The advertisements will re-appear with a sticker featuring the savoury snack. The copy will admit that the spoof products may have been a step too far, even for marmite fanatics but asks the audience if the same can be said of the world’s first savoury cereal bar? |
| Problem | Launch Marmite's latest new product and post the question: this time, have they gone too far? |
| Media Type | |
| Market | United Kingdom |
| Advertising Manager | Debbie Bird |
| Advertising Manager | Tom Denyard |
| Art Director | Grant Parker |
| Copywriter | Will Lowe |
| Art Director | Victor Monclus |
| Account Planner | Georgia Challis |
| Photographer | Sarah Maingot |
| Retoucher | Gutenberg Networks |
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