Egil Pay
AD at TRY/Apt
Oslo, Norway
TitleNothing™
BriefIn our consumer-driven world, how can a bank break through the noise of deal-pushing advertising to talk about the exact opposite? Launch a competing product. In DNB’s campaign to encourage saving money, they pushed customers to spend money on Nothing. Customers could “buy” a physical box of nothing (by saving money in the bank’s “Save” app) online, in pop-up shops, and in retail placements. 

The more money people saved, the bigger box of Nothing they got.
Campaign Nothing™
Advertiser DNB
Brand DNB Spare
PostedNovember 2018
Business Sector Online Financial Service
Story Spare (Save) is DNBs own app for saving money. It's made to make saving a conscious part of peoples everyday lives.
Media Type Case Study
Copywriter
Copywriter
Copywriter
Copywriter
Art Director
Art Director
Art Director
Art Director
Agency Producer
Agency Producer

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