Nathan McDonald

Nathan McDonald

Co-Founder at We Are Social

London, United Kingdom

My Latest Work



I'm co-founder of We Are Social. We are a global agency. We deliver world-class creative ideas with forward-thinking brands. We believe in people, not platforms and the power of social insight to drive business value. We call this social thinking.

Specialties: Strategy, creative, marketing, internet, digital, social media, agency management, blogging, content, editorial, video, photography

Sector Experience



We Are Social
London, United Kingdom
June 2008 - Present (9 years)
We Are Social is a global agency. Our mission is to put social thinking at the centre of marketing.

We deliver award-winning strategic and creative work for a large and growing global client base, including adidas, Netflix, Audi, Lenovo, and Heineken.

With a team of over 550 specialists and an international network that includes offices in London, New York, San Francisco, Paris, Milan, Munich, Berlin, Shanghai, Singapore, Sao Paulo and Sydney, we offer our clients global reach with strength and depth.

Account Director

1000 Heads
New York, United States
December 2007 - May 2008 (5 months)
Worked across several key clients for this international Word of Mouth agency:

I led the agency engagement with Nokia USA, developing the social media strategy, liaising with clients from several Nokia BU's, plus the integrated agency team that included PR, Experiential, Celebrity, Digital and ATL agency leads.

Developed and implemented the first blogger outreach campaign that Canon UK had conducted.

Led the social media activation of Castrol's sponsorship of the Euro 2008 Soccer Championships, with an EMEA focus.

Account Director

MRM Worldwide, London
London, United Kingdom
December 2003 - November 2007 (3 years 11 months)
Developed digital strategy and creative for a range of global, regional and UK clients across a range of industry sectors.

Working with planners, creatives and technology specialists from the full spectrum of communications disciplines, I have written proposals and pitch documents, and presented to clients from Brand Manager level to Category Vice President.

As part of the integrated McCann WorldGroup agency team I developed digital and social media strategy for Unilever's Global Ice Cream Brand Development team. Key projects included the strategy, concept, rebuilding and global deployment of Unilever's Heartbrand website (their global ice cream brand website), the digital launch of Frusi, a new "functional food" product innovation, and participation in a series of global brand development workshops for Magnum, working on the brand's 5 year growth strategy.

I also developed a global social media framework for the Unilever fabric conditioner Snuggle, led the global website development for HP's Formula 1 sponsorship, and delivered campaigns for Microsoft, Barclays, Peugeot, L'Oreal, Clearasil, and Weber Shandwick.

Senior Producer

Tribal London
London, United Kingdom
December 2000 - November 2003 (2 years 11 months)
Managing creative, design and development teams and working with client and agency stakeholders on a range of projects and advertising campaigns including: European brand websites for Hasbro; Volkswagen UK websites and advertising campaigns, British Gas advertising and microsites, Barclaycard advertising, Sony advertising and various .com clients that have since been consolidated...


Limelight Media
October 1998 - September 2000 (1 year 11 months)
Limelight Media is boutique design and production agency in Sydney. I worked closely with the Creative Director / Owner on small and large projects including video production, websites, touch-screen CD-ROM, live events, and print.

Producer / Assistant Director / Art Department Co-ordinator

1993 - 2000 (7 years)
Freelance Producer, Assistant Director and Art Department Co-ordinator on various short films, corporate videos, documentaries, TV Commercials and a CD-ROM magazine.

The short films included AFTRS and UTS graduation films, a Tropfest finalist, and various other no-budget epics. Other film and video highlights included a feature film, an ABCTV documentary, a Midnight Oil film clip, mega-budget TVC's for Hyundai and Visa card which involved re-creating an Olympic triathalon. I also produced a 60 minute children's video and several corporate videos.

With the Co-Producer/Director I applied for, and received, funding from the NSW government's Film and Television Office to produce the 16mm short film My Old China, which won the SBS Award for Best Short Film, Sydney Asia Pacific Film Festival, and has appeared in numerous international film festivals.

The CD-ROM magazine (like many things on CD-ROM from the 90's) is best forgotten.

Production Manager & Technical Editor

IF Media
1996 - 1998 (2 years)
A founding member of if magazine ("independent filmmakers" magazine later renamed to "Inside Film" magazine), I managed the entire production process, working with the Art Director to layout the magazine, plan production, as well as contributing editorial content, helping to promote the magazine and planning the editorial process. After 6 months I became Technical Editor, contributing and commissioning technical stories and interviews, and editing regular technical columns.


Video Production

Metro Screen
1995 (1 year)

Arts, Fine Arts, Sociology

University of Sydney
1992 - 1994 (2 years)

Tin Sheds Video Production

University of Sydney
1993 (1 year)

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