| Title | Peg |
| Title (original language) | Patère |
| Agency | Saatchi & Saatchi Duke |
| Campaign | Clothes' Daily Life - Procter & Gamble |
| Advertiser | Procter & Gamble |
| Brand | Ariel Style Liquide |
| Date of First Broadcast/Publication | 2003 / 1 |
| Business Sector | Cleaning Products, Soaps, Detergents |
| Tagline | Clothes which stay in form |
| Tagline (original language) | Des vêtements qui restent en forme |
| Media Type | |
| Market | France |
| Art Director | Benoit Raynert |
| Copywriter | Jean-François Fournon |
| Creative Director | Benoît Schmider |
| Advertising Manager | MONICA MENGHINI |
| Account Director | Flavia Engelmann |
| Director of Photography (DOP) | Benoît Mauduech |
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