RIT Foundation - "Please Arrest Me"

Ogilvy Singapore

Ogilvy Singapore Singapore, Singapore

Awards

6140

This ad is part of the ACT Responsible Collection

Brand: RIT Foundation
Country: Singapore

Advertiser: RIT Foundation

Title	Please Arrest Me
Agency	Ogilvy Singapore
Campaign	Please Arrest Me
Advertiser	RIT Foundation
Brand	RIT Foundation
Date of First Broadcast/Publication	2019 / 7
Business Sector	Charities, Foundations, Volunteers
Philosophy	In India, rape inside a marriage is not a crime. To fight the law, RIT Foundation needed to raise awareness. So it got an activist to turn himself into the police, pretending he raped his wife. Within minutes, he was freed. RIT Foundation captured the whole process – from him interviewing lawyers, victims, and women on the street, to him going into the police station with hidden cameras and the authorities saying that raping your wife is not a crime. The film was launched online to fierce reactions from both camps, with influencers uploading our videos on their channels to support us.
Media Type	Web Film
Length	128 seconds
Creative Team	Eugene Cheong
Chief Creative Officer	Nicolas Courant
Chief Creative Officer	Melvyn Lim
Management Director	Chris Riley
Creative Director	Guilherme Camargos
Associate Creative Director	Aritra Dutta
Associate Creative Director	Jonathan Ollivier
Creative Director	Alessandro Agnellini
Creative Director	VINICIUS CUNHa
Art Director	Kevin Wijaya
Copywriter	Winona Wee
Copywriter	Amanda Devarajan
Executive Producer	Alvin Chin
Executive Producer	Bijal Sunil Majithia
Director	Xavier Mairesse
Talent/Actors	Sameer Lukka
Director of Photography (DOP)	Sai Gunuranjan
Editor	Lorenzo Colugnati
Editor	Jaspreet Ranjan
Editor	Nicolas Koon Lim
Music Director	Sacha Chaban
Producer	Tarun Jain
Producer	Anirudh Dhanak
Producer	Rahul Dhir
Researcher	Ritu Bhardwaj
Broadcast Producer	Abdul Rahim