Former CCO Publicis Communications MEA/Leo Burnett MEA.
at
Unbranded
Beirut, Lebanon
| Title | Macchiato |
| Agency | Leo Burnett Middle East & North Africa |
| Campaign | Simple |
| Advertiser | McDonald's |
| Brand | McCafé |
| Date of First Broadcast/Publication | 2019 |
| Business Sector | Restaurants & Fast Food |
| Philosophy | In the UAE, it is getting increasingly difficult for coffee lovers to find a simple coffee without any extras, fuss or complications. With fancy brews and hipster coffee trends taking over, the coffee world is cluttered. McCafé prides itself for offering coffees just like they should be. Simple and delicious. To illustrate that, we created minimalistic, iconic visuals that showcase the ingredients that go into each coffee. The visuals depict the ingredients in the ratio they are used in. While rest of the coffee ads in the market go an extra mile to make their coffee look great, we did everything to make them look simple. And by doing so, we stood out from the rest. |
| Media Type | |
| Chief Creative Officer | Bechara Mouzannar |
| Regional Executive Creative Director | Andre Nassar |
| Creative Director | Tariq Ayass |
| Head of Art | Rodrigo Leal Rodrigues |
| Copywriter | Arundhati Mishra |
| Art Director | Aditi Shah |
| Account Manager | Mahmoud Jaber |
| Business Lead | Haytham Dayeh |
| Planning Director | Layal Hassi |
| Print Production Manager | Sunil DCosta |
More Work
SEE ALLGive in to Giving
- BRAND:
- Emirates NBD
- AGENCY:
- Leo Burnett Middle East & North Africa
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- BRAND:
- McDonald's
- AGENCY:
- Leo Burnett
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- BRAND:
- The Ramadan bundle
- AGENCY:
- Leo Burnett Riyadh
Rest after fame
- BRAND:
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- AGENCY:
- Leo Burnett Jeddah