Former CCO Publicis Communications MEA/Leo Burnett MEA.
at
Unbranded
Beirut, Lebanon
| Title | Tailgating Kills 3 |
| Agency | Saatchi & Saatchi Dubai |
| Campaign | Tailgating Kills |
| Advertiser | Road and Transport Authority Dubai |
| Brand | Road and Transport Authority Dubai |
| Date of First Broadcast/Publication | 2019 / 3 |
| Business Sector | Road Safety |
| Tagline | Tailgating kills. Keep a safe distance. |
| Story | Tailgating on the roads is not a rare sight in the UAE, and despite repeated warnings by police, motorists continue this kind of dangerous behavior. It ranks among the top three reasons behind fatal accidents. We created a print campaign with a simple and dire message: When you tailgate, you’re putting the lives of your innocent people in danger. |
| Media Type | |
| Chief Creative Officer | Bechara Mouzannar |
| Chief Creative Officer | Komal Bedi Sohal |
| Creative Director, Art Director | Raja Rizkallah |
| Senior Copywriter | Tala Ali |
| Photographer | Daniel Botezatu |
| Account Director | Karim Al Kari |
| Account Manager | Dana Khalil |
| Head of Production | Wael Said |
| Production Company | Prodigious |
| Additional Credit | Richard Copping |
More Work
SEE ALLGive in to Giving
- BRAND:
- Emirates NBD
- AGENCY:
- Leo Burnett Middle East & North Africa
Who did it first? McDonald's vs. Alexander Wang
- BRAND:
- McDonald's
- AGENCY:
- Leo Burnett
The fasting pixels
- BRAND:
- The Ramadan bundle
- AGENCY:
- Leo Burnett Riyadh
Rest after fame
- BRAND:
- TVEKSAM, EGG CUP
- AGENCY:
- Leo Burnett Jeddah
Pee Palette
- BRAND:
- Bottled Water
- AGENCY:
- Leo Burnett Middle East & North Africa