Bechara Mouzannar
Former CCO Publicis Communications MEA/Leo Burnett MEA. at Unbranded
Beirut, Lebanon
TitleWho did it first? McDonald's vs. Alexander Wang
Agency
Campaign Who did it first? McDonald's vs. Alexander Wang
Advertiser McDonald's
Brand McDonald's
Date of First Broadcast/Publication
Business Sector Restaurants & Fast Food
Tagline @AlexanderWang WE DID IT FIRST!
Story Alexander Wang “drew inspiration” from our paper bag to launch his new handbag. ​ We called him out and we served it as fast as we serve our food. On the same day, we had posted our parody on @McDonaldsksa and we tagged him in front of all his followers: @Alexanderwang, we did it first. ​ Our post trended upon fashion influencers and outlets, in Saudi and around the world. Wang went on to collaborate with McDonald’s to launch a collection called I’m Wangin’ it. With one parody post, McDonald’s Saudi Arabia had turned into a fashion movement.
Philosophy We called Alexander Wang out after seeing his post and we served our reply as fast as we serve our food. On the same day, we had posted our parody on @McDonaldsksa and we tagged him in front of all his followers: @Alexanderwang, we did it first.
Problem Alexander Wang “drew inspiration” from our paper bag to launch his new handbag.
Result Our post trended upon fashion influencers and outlets, in Saudi and around the world. Wang went on to collaborate with McDonald’s to launch a collection called I’m Wangin’ it. With one parody post, McDonald’s Saudi Arabia had turned into a fashion movement.
Media Type Social Media
Length
More Information
Chief Creative Officer
Chief Creative Officer
Creative Director
Chief Operating Officer
Regional Managing Director
Account Director
Social Media Director
Account Manager
Art Director

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