Title | Not My Job |
Agency | BETC Paris |
Campaign | "Not My Job" |
Advertiser | PornHub |
Brand | Pornhub Toys |
Date of First Broadcast/Publication | 2020 / 10 |
Business Sector | Online Leisure & Entertainment Services |
Story | A comedic music video that sees a variety of phallic and vulvic household objects protest their roles as makeshift sex toys to the tune of The Blood Hound Gang’s classic hit “The Bad Touch”. |
Philosophy | Stop using household objects to pleasure yourself. Use Pornhub's new toys for safer better pleasure. |
Problem | Launch Pornhub's new line of sex toys in the middle of the Coronavirus pandemic in whicih people were using household objects to pleasure themselves more than ever. |
Result | Over 2 million views in 1 week |
Media Type | Web Film |
Length | |
Market | United States |
Soundtrack | Blood Hound Gang "The Bad Touch" |
More Information | https://pornhubtoys.com/pages/notmyjob |
Creative Director | David Martin Angelus |
Art Director | Thomas Defert |
Copywriter | Olivier Mille |
Copywriter | Nicholas Bakshi |
Art Director | Lauren Haberfield |
Account Director, Social Media | Mathieu Laugier |
Executive Creative Director | Stéphane Xiberras |