Stéphane Xiberras
President - Creative director at BETC Paris
Paris, France
TitleNot My Job
Agency
Campaign "Not My Job"
Advertiser PornHub
Brand Pornhub Toys
Date of First Broadcast/Publication
Business Sector Online Leisure & Entertainment Services
Story A comedic music video that sees a variety of phallic and vulvic household objects protest their roles as makeshift sex toys to the tune of The Blood Hound Gang’s classic hit “The Bad Touch”.
Philosophy Stop using household objects to pleasure yourself. Use Pornhub's new toys for safer better pleasure.
Problem Launch Pornhub's new line of sex toys in the middle of the Coronavirus pandemic in whicih people were using household objects to pleasure themselves more than ever.
Result Over 2 million views in 1 week
Media Type Web Film
Length
Soundtrack Blood Hound Gang "The Bad Touch"
More Information
Creative Director
Art Director
Copywriter
Copywriter
Art Director
Account Director, Social Media
Executive Creative Director

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