Title | Hotel |
Agency | Y&R London |
Campaign | Idle Thumbs - Virgin Mobile |
Advertiser | Virgin Mobile |
Brand | Virgin Mobile |
Date of First Broadcast/Publication | 2003 / 12 |
Business Sector | Personal Wireless Communication |
Tagline | The Devil Makes Work For Idle Thumbs |
Result | This case shows how advertising enabled Virgin Mobile to grow from a standing start into four million customer business in just four years. Advertising created a distinct positioning for Virgin Mobile by mounting a customer-friendly challenge to the mobile market. This enabled Virgin to overcome the financial size and technological advantages of bigger establishment networks. Virgin Mobile experienced substantial brand-led growth at a time of market slowdown. This growth will generate some £428m gross profit for Virgin. |
Media Type | Television |
Length | |
Market | United Kingdom |
Art Director | Richard Denney |
Copywriter | David Henderson |
Director | Paul Hunter |
Account Director | Georgina Wood |
Advertising Manager | James Kydd |
Actor / Celebrity | Busta Rhymes |
Account Planner | Tom Morton |
Account Planner | Sherree Halliwell |
Deputy Planning Director | Tom Morton |