RTE Television - "William Tell"

Chemistry Dublin, Ireland

3277

Title	William Tell
Agency	Chemistry
Campaign	You Should Get Out More - RTE
Advertiser	RTE
Brand	RTE Television
Posted	April 2002
Business Sector	TV/Radio Programs & Stations
Story	The line "You should get out more" has a double meaning. The litteral meaning is self-explanotry; the colloquial meaning is "to broaden your cultural horizon".
Philosophy	The 3 ads are designed to show that NSO concerts are both enjoyable and culturally rewarding. They poke fun at viewers by playing very well known pieces of music - but pieces which viewers will associate with the wrong things. One of the ads features a piece widely known as the theme music from the Lone Ranger TV series, another is the music used in ads for a wellknown, old fashioned aftershave and the third is the music always used by RTE itself when promoting its Christmas programme schedule.
Problem	The National Symphony Orchestra (NSO) is the orchestra of RTE, Ireland's state broadcasting company. As well as broadcasting on RTE Radio and Television stations, it is also one of the most active international orchestras performing and recording today. Our brief was to encourage more people to attend NSO concerts.
Media Type	Television
Length	30 seconds
Soundtrack	William Tell Overture
Creative Director	Mike Garner
Art Director	Mike Garner
Copywriter	Emmet Wright
Production Company	CEL Studios
Director	Darren Young
Agency Producer	Fintan Cooney
Music Composer	Gioacchino Rossini